Category authority for growth-stage B2B tech.
Positioning, content, and go-to-market strategy for companies past the “any customer will do” stage.
Growth-stage B2B tech companies don’t have a visibility problem the way a local business does. The challenge is sharper: standing for something specific enough that the right buyers understand why you, not just what you do.
15–20 minute intro call.
The problem at this stage
Early traction came from hustle: founder-led sales, a few good relationships, maybe a viral moment. That doesn’t scale. What replaces it is category authority, being the company buyers already have in mind before the sales conversation starts. Most B2B tech companies never deliberately build that. It happens by accident, or it doesn’t happen at all.
What we do
- Define the category you should own, and the positioning that makes you the obvious choice inside it
- Build go-to-market strategy for new segments, products, or expansion motions
- Develop content and messaging that builds authority with the specific buyers who matter, not a general audience
- Bring enterprise-grade marketing experience without the enterprise-sized team: this draws directly from launching products like Amazon’s Buy with Prime and Dash Cart from stealth to scale. More on that background →
FAQs
How is this different from your work with local, founder-led businesses?
Same underlying skill set, different application. Local, founder-led businesses usually need marketing built from scratch. B2B tech companies typically already have some marketing in place and need it sharpened into a category position that scales past founder-led sales.
What stage of company is this built for?
Growth-stage: past initial product-market fit, looking to scale beyond the first wave of customers who came from founder relationships or hustle alone.
Do you work with venture-backed companies?
Yes. Venture-backed or bootstrapped, the positioning and go-to-market problem is the same at this stage.
15–20 minute intro call.