Whether you’re building your marketing foundation from scratch or catching it up to where your business already is, you get senior leadership, not another vendor.
15-20 minute intro call.
You’re figuring out what the brand should stand for, who you’re actually selling to, and what to do first, usually all at once, with no one experienced enough to call the shots.
The positioning isn’t quite right anymore. Different vendors own different pieces. You’re the one making most of the marketing decisions, and it’s not clear which of them are actually working.
Both situations have the same root cause: the business needs senior marketing leadership, and doesn’t have it yet.
A fractional CMO understands the entire marketing function well enough to determine what the business needs, set priorities, and bring in the right specialists for the right piece. That’s the job. Not personally being the top specialist in every channel, but owning how they all fit together and taking responsibility for the outcome.
I own the strategy, priorities, and direction. Depending on what your business needs, my team and specialist partners execute across brand strategy, positioning and messaging, website, content, SEO, GEO/AEO, paid media, CRM and automation, analytics, and creative.
Establish positioning, audience, differentiation, and the priorities the business should focus on first.
Make sure messaging, website, content, and sales all reinforce the same strategy instead of pulling in different directions.
Build consistency across channels so the market keeps encountering the same story.
Put the strategy into market through the right mix of content, search, GEO/AEO, paid media, CRM, and other growth channels.
“His assessment made it immediately clear how to reorganize and interconnect my site, and the way he pinpointed my true low-hanging SEO opportunities was unbelievably helpful.”
Crystalyn Kae
Founder, Crystalyn Kae Accessories
My years at Amazon taught me to operate with broad ownership. I worked across content, brand, sales enablement, product marketing, customer research, experimentation, and go-to-market strategy, ultimately leading marketing for the Amazon Dash Cart launch. That experience shaped the kind of marketing leader I am today: comfortable moving between strategy and execution, seeing how the pieces connect, and taking responsibility for the outcome, not just a single channel.
A fractional CMO is senior marketing leadership on a part-time or flexible basis, someone who sets strategy, priorities, and direction the way a full-time CMO would, without the full-time cost or commitment. The role is broader than any single marketing service: it’s about owning the whole function, not one channel.
An agency typically owns one function or deliverable. A fractional CMO asks the broader questions first: what does the business actually need, what should get prioritized, what shouldn’t get funded yet, and who should execute each piece. I can then provide or coordinate that execution directly.
Both. A new business needs its marketing foundation built. An established business often needs that foundation rebuilt or reconnected. The common need in both cases is senior leadership to own it, not the company’s size or age.
No, and that’s by design. I own the strategy and the outcome. Execution happens through my team and a vetted network of specialists, brought in for exactly the expertise a project needs.
It depends on scope, whether that’s a focused engagement on one part of the business or ongoing leadership across the whole marketing function. The first step is a conversation about where your business is, so you know what it would actually cost before committing to anything.
