More and more, the first stop in someone’s research isn’t a search engine, it’s ChatGPT, Perplexity, or an AI Overview sitting on top of Google’s results. If your business isn’t structured in a way these systems can understand and trust, you’re invisible at the exact moment someone’s deciding who to call.
15 to 20 minute intro call.
Ranking on page one used to be the finish line. Now there’s a second, quieter test: when someone asks an AI tool a question about your industry, does it know who you are, what you actually do, and why you’re worth recommending. Most small businesses have never checked. The ones that have are often surprised by what they find, or don’t find.
Run a real AI visibility check on what ChatGPT, Perplexity, and Google’s AI Overviews currently say about your business, if anything.
Build the structured content and schema markup that helps AI models describe your business accurately.
Strengthen the reviews, directories, and community mentions AI models actually rely on, since most AI citations come from other people’s pages, not your own.
Fix the gap between content written for algorithms and content written with real clarity, since the first one increasingly backfires.
It builds on regular SEO rather than replacing it. Traditional SEO earns you a ranking position. AI visibility is about whether a generative AI tool cites or recommends you when it’s putting together an answer, which depends more on structured content and how you’re talked about across the rest of the web. We’ve written more on the actual distinction on the blog.
It varies, but the first step is always the same: a real check of what AI tools currently say about your business, so we know whether we’re starting from zero or building on something. From there, expect gradual improvement over months, closer to SEO’s timeline than to paid ads.
No. Most of the work is structural: schema markup, clearer content organization, and off-site presence. It layers onto a site that already exists.
We track whether and how AI tools mention your business when asked relevant questions, alongside the standard marketing metrics we’re already watching for you.
15 to 20 minute intro call.
