I wasted money on marketing, and I’m a marketer. Here’s the framework that would have saved me.
After spending on the wrong tactic, I surveyed more than 400 business owners and found the single reason so many of us choose marketing tactics that don’t work. Why? We often choose tactics that match where we want to be. Not where we are. Let me explain. The mistake that started all of this When […]
What Google Won’t Tell You When You Run Google Search Ads (But You Need to Know)
Google Search Ads can be a powerful tool for driving traffic, leads, and sales. Many people think running them is as easy as “set it up and watch the leads roll in,” but that’s almost never the case. Google gives you a starter kit if you spend enough money with them, but after that, you’re […]